Under Armour Brand House Shopping in Streeterville, Chicago

Table Of Content

• Curry Brand + TUFF CROWD Join Forces
• This Rare Luxury Sale Is Full of Industry Insider-Loved…
• Under Armour and City Schools Celebrate Project Rampart
• AN ATHLETE FIRST
• Raising The Game with Historically Black Colleges and Universities, The Under Armour Way
• Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs
• UA Welcomes The Next Generation Of Athletes No One Saw Coming To Baltimore Headquarters
• Ryan Reynolds and Rob McElhenney Buy Stake in Mexico’s Club Necaxa Soccer Team After Wrexham Success (EXCLUSIVE)

One second is what Stephen asked of Under Armour’s Innovation team for his next signature basketball shoe – and to three-time NBA Champion and MVP point guard, that’s what he needed to strive for more on the court. As the first shoe to release under Curry Brand, powered by Under Armour, the Curry Flow 8 is the product of a shared focus on purpose, excellence, and innovation by both the NBA superstar who stuns on-court, and the Under Armour team that designs the gear to get him there. It inspires collaboration and teamwork, increases confidence, reduces stress and improves mental health.

Curry Brand + TUFF CROWD Join Forces

In recognition of Military Family Appreciation Month and the upcoming Veterans Day holiday, Under Armour is offering military and first responders up to 40% off their purchases. Between now and November 19, the brand has doubled its in-store military and first responder discount from 20% to 40% at all UA Brand Houses and online, and from 10% to 20% at all UA Factory Houses. Under Armour welcomes Mexican soccer player and current La Liga MX champion Sebastian Cordova to its athlete roster.

This Rare Luxury Sale Is Full of Industry Insider-Loved…

"Opening a Brand House on Chicago's Magnificent Mile allows us to establish Under Armour's presence in one of the most vibrant and iconic shopping destinations around the globe," said Susie McCabe, Senior Vice President of Global Retail. "The Under Armour Chicago Brand House will be our largest retail location in the world, highlighting our commitment to innovation while providing consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables." Tucked in the corner on the lower level is the Rowhouse Basement, a VIP area that is a nod to the company’s beginnings in founder Kevin Plank’s grandmother’s basement in Georgetown. Here, the small men’s lifestyle collection, 35th and O, is sold, and there’s a television, bar and refrigerator where athletes and other celebrities can shop in private. Curry Brand, powered by Under Armour, is taking on its ninth court refurbishment at the Ada Jenkins Center in Davidson, North Carolina, as part of the brand’s mission to impact 100,000 youth and renovate 20 safe places to play by 2025. The project kicked off at a special time for Stephen, as he returned to his alma mater to be inducted into the Davidson College Hall of Fame and receive his diploma.

Under Armour and City Schools Celebrate Project Rampart

Being raised by a single mother, my football coaches became the father figures that I didn’t have. As I continued to move up the ranks, I knew that I would have the opportunity to have that same impact on my players. It wasn’t until recently I realized that I could have a similar influence on young coaches that looked like me just trying to forge their paths in this great game of football. I owe a lot of the opportunities football has given me to my high school football coach, Frank Young. He was one of the first people to make me and my teammates realize that college was a real and viable option for us. He found us a way out — and where I grew up, very few people ever left that neighborhood.

In Pictures: Under Armour unveils Oxford Street Brand House - InternetRetailing - InternetRetailing

In Pictures: Under Armour unveils Oxford Street Brand House - InternetRetailing.

Posted: Fri, 21 Jul 2023 07:00:00 GMT [source]

AN ATHLETE FIRST

Highlighted by a partnership between the NFL and the National Association of Intercollegiate Athletics, flag football has proven to be an emerging offering for girls. “We are proud to partner with Under Armour on this groundbreaking initiative,” Ravens senior vice president of marketing Brad Downs stated. “Football is the ultimate team sport, and we believe young female student-athletes deserve an opportunity to experience the incredible life lessons it teaches. “We are proud to support the Baltimore Ravens and MPSSAA to bring flag football to girls across Maryland.” GRANT APPLICATIONS Schools interested in starting a girls’ flag football team can apply for grants to fund their respective programs. Each local school system will be able to apply for a grant through the MPSSAA. All teams participating in the high school girls flag football league will be included in Ravens RISE events and experiences.

It’s already been a busy year for Under Armour but the performance brand isn’t stopping now—Under Armour is excited to introduce the UA StealthForm Hat, a foldable travel-friendly hat engineered to fit your head, breathe easy, and wick sweat all year round. The hat is anatomically molded with seamless construction for a custom fit—and, with its unstructured design, it’s washable and completely packable, snapping back into shape with no creases with ease. In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. Often, decisions about brand architecture are concerned with how to manage a parent brand and a family of sub-brands – managing brand architecture to maximize shareholder value can include using brand-valuation model techniques.

Under Armour launches UA rewards loyalty program - Retail Customer Experience

Under Armour launches UA rewards loyalty program.

Posted: Tue, 29 Aug 2023 07:00:00 GMT [source]

Under Armour Athletes Crank Up the Heat for the 2021-2022 NBA Playoffs

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed. Under Armour athlete Anthony Joshua unveiled the home for Under Armour (UA) Next, an athletic programme designed to identify, train, and develop London’s young athletes and sports leaders of tomorrow. As the confetti settles on a record-breaking women’s college basketball season and the WNBA season tip off gets underway, Under Armour is keeping the momentum of women’s basketball on fire both on and off the court. The biggest stage in the world has arrived for female global football players.

Under Armour is thrilled to announce that its signature UA Flow technology has brought home gold at the 2022 Edison Awards in the Performance Based Design category, a first-time honor for the brand. The groundbreaking lightweight and long-lasting shoe technology was developed and executed in partnership between Dow and Under Armour teams including Innovation, Product Design, Biomechanics, Athlete and Consumer Insights groups, and many others. UA Flow technology was first introduced in December 2020 as the signature design element of our Curry Flow 8 basketball shoe. Technology is always moving fast and runners’ demands are growing as the bar gets higher. Disrupting the market with innovation and meeting the athlete where they need us is what Under Armour does best.

“I’ve failed on the biggest stage and I’ve succeeded on the biggest stage—it’s all just part of being human,” Spieth told Under Armour founder Kevin Plank in a talk last year. The former world number one in the Official World Golf Ranking and three-time major champion made a mark on the game early in his career. In 2015, at age 21, Spieth became the second youngest golfer to win the Masters Tournament, and the youngest golfer to win the U.S. But after his third major victory at the 2017 Open Championship, Spieth struggled to secure another tournament win. Spieth has always drawn praise for his mental approach to the game, one that he has honed throughout his career. “A hall of fame career is not a straight line, it’s like a successful stock where you have those peaks and valleys,” Spieth told Plank.

Its revolutionary UA Flow sole eliminated the need for a rubber outsole, giving Curry unparalleled traction and lightweight performance on the court. His appearance on the court in Cleveland, Ohio, on February 20th will mark his 8th consecutive NBA All-Star game since being selected as a starter for the first time in 2014. Stephen’s past appearances at the All-Star games have been a showcase for all of the things that make him great. His shooting skill, his dynamism, his ability to think on his feet — all while smiling and bringing infectious positive energy to the game.

Under Armour’s Curry Brand is gearing up for the launch of another set of sneakers inspired by the iconic characters of Sesame Street. After dropping the first two shoes in the collection, five more Sesame Street friends will be hitting the court with designs based on Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby, and Elmo. “My favorite Muppet on Sesame Street is definitely Elmo,” said Stephen Curry. “He’s always laughing and smiling and having a great time and bringing the best out of everybody. It’s the same joy that I try to bring to the court,” said the NBA All-Star. Curry, a father of three, has embraced the Sesame Street collaboration in part because of their shared commitment to uplifting underserved and underrepresented communities, and its ability to spread joy and positivity around the world.

According to a YouGov Poll, approximately 25% of Americans who made 2022 New Year's resolutions say they set a goal to live a healthier life, focusing on personal improvement, losing weight, and exercising. Under Armour knows that even the most well-planned New Year’s resolutions can be hard to keep by the middle of the month, when “Quitters’ Day” thinking starts to creep in. Quitters Day is the second Friday in January when people are most likely to quit their resolutions and revert to old habits and routines. To help those who want to go the distance with their goals and strive for more in 2022, we tapped a few of our trainers to get their thoughts on how to maintain motivation and the Focused Performer mindset in January and beyond. UA's very own Victoria Brown, Emma Lovewell, and Marquan Jones shared with us their recommendations for overcoming the urge to quit, keeping a focused mindset, habits, rest and recovery.

The court will be refurbished in partnership with Stephen and Ayesha’s Eat. Foundation and The Summit Foundation, both of which share Curry Brand’s mission of ensuring all kids have access to safe places to play. In fact, comparing athletes to one another distracts from the unique qualities that make an individual perfectly suited for greatness.